The Washington Post announced today Web performance and SEO best practices and guidelines They are now available at the post office. After the release of the post newspaper Accessibility guidelinesThese new guidelines ensure that Post provides a positive user experience, increases web visibility, drives organic traffic, and ultimately improves the overall success of the site. As part of The Post open source design system, These guidelines can be used by anyone on the web to ensure compliance for web performance and SEO.
As the majority of news consumers today read their news digitally, we identified a need for a web performance and SEO engineering team to build technical solutions that support journalistic discovery. Without proper SEO and web performance, our stories are not accessible to our readers.” Arturo Silva, Head of Engineering said. “As leaders in engineering and media publishing, we develop tools that serve our audience by providing those technical solutions and sharing technical solutions with others – site experiences are great.
Web Performance and SEO Best Practices was one of the first projects led by Christian Stroh, the Post SEO and Web Performance and SEO Engineering team. Part of this team’s scope is to drive company-wide standards and guidelines around best practices, implement technical solutions to measure and improve performance results, and collaborate with the newsroom to translate search insights into new actionable tools.