Google’s John Mueller expressed his opinion about a series of tweets about SEOs creating fake personas for review sites. He said if anyone thought they could say, “You’re fooling yourselves.”
To check the legitimacy of fake LinkedIn profiles
AI is used to catch millions of fake LinkedIn profiles every year.
An affiliate marketer who uses fake LinkedIn profiles for their author bios shared:
“As an affiliate marketer, having LinkedIn profiles for my fake persona was a great way to gain credibility for my writers.
…in the past few months, 90% of my profiles have been banned by LinkedIn.
Unfortunately, I now have to find another way to add credibility to my authors and make them seem legitimate.
Fake LinkedIn profiles are so popular that Google Suggest suggests searches for them.
Fake Google Business Profile Reviews
Google has sued a merchant who created and sold fake Google Business Profile reviews as well as fake business sites.
Earlier this year, Google shared that they use machine learning models to find fake business profiles and reviews.
Google shared how it handles fake business reviews:
“We’re using machine intelligence to help us spot potential abuse patterns, and we’ll continue to improve our technology.
Last year, we launched a significant upgrade to our machine learning models that help us identify new abuse trends faster than in previous years.
Google was able to block or remove 115 million reviews and blocked 20 million attempts to create fake business profiles.
They are not kidding about being able to catch fake reviews and profiles.
John Mueller on fake people
Considering how adept Google is at catching fake identities and reviews, it’s fair to say that Google’s John Mueller knows about them.
He gave his opinion in a series Tweets:
“PSA is difficult to generate fake people for your review site, even with fake LinkedIn profiles.
It’s cheaper to copy YT reviews from others to make your own.
Asking for office hours as a standard question, what do you want us to say?
…To be honest, this wouldn’t be a problem if you did it all yourself. It’s fine if someone makes a site, you don’t need a lot of fake people.
When Someone asked How can one’s company be credible, Mueller answered:
If it’s obvious you’re running a fake operation, you lose *all credibility*. And to all the people who say, “I’m so good, no one can tell,” you’re kidding yourself.
…what do you want me to say? “Wear badges and get business cards?” You will be faithful by doing good deeds.
John Mueller may be right when he says that people who think they can get away with lying are “deluding” themselves.
Image courtesy of Shutterstock/mosman.photo