The best small business analytics tools for 2023


From basic spreadsheets to complex programming languages, here’s an overview of some of the most popular analytics tools used by businesses.

1. Microsoft Excel

Perhaps the most well-known analytical tool, Excel It is part of the Microsoft 365 Suite. As well as spreadsheets with up to one million rows, Excel allows users to create pivot tables and filter data easily.

Excel can be used by most businesses and is also a starting point for using other analytical tools. Alternatives to Microsoft Excel include Google Sheets and Zoho Sheets.

Microsoft 365 (including Excel) has business packages that range from £4.90 to £18.10 per user per month. You can also buy Excel as part of Office 2021. This is a one-off purchase worth £120.

2. Search

Retrieved 2019 from Google. seeker It has various platforms for businesses. By importing all of its data into Looker, a business can analyze almost any performance process.

From sales and quotes to report views and collected leads, Looker lets users visualize data in graphs. This makes it easy to understand for all employees and not just those with a background in data analytics.

Looker has a variety of products and licenses that cost as little as $125 per month per user.

3. Table

Table It aims to make analytics more accessible. You can use the program to create visual representations of your business data, from graphs and dashboards to infographics and maps.

You can also use Tableau to analyze and track social media activity, while larger businesses can benefit from its Big Data Analytics program.

Tableau is free for personal use, but if you want to use it for your business, you’ll have to pay. Pricing starts at $15 per user per month, rising to $70 for the full package.

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