Personica Announces Rebrand to Fishbowl, Champion’s Fun GRM Tool


Alexandria, Va., April 25, 2023 /PRNewswire/ — Personica, a leading provider of restaurant marketing solutions, announced today that it will change its name to Fishbowl, effective immediately.

The decision was made to embrace the company’s legacy and strong brand recognition in the industry.

Fishbowl was a pioneer in digital marketing for the restaurant industry. Today, the company has more than 50,000 restaurant customers; It delivers nearly nine billion email and SMS messages every year; And created more 10 billion dollars In revenue for customers who use our promotional offer platform. As the company seeks to expand its reach, offer new products and improved customer service, it offers a name that customers remember and trust.

In addition to the rebrand, Fishball has recently been introduced InterestingThe new Guest Relationship Management (GRM) tool will help restaurant owners use their own data to create and maintain relationships with their customers, further enhancing the company’s range of solutions for the industry.

Adam OchsteinFishbowl’s CEO explained the decision behind the rebrand: “In my first year as CEO, I’ve spoken to hundreds of new and legacy customers, and almost all of them know us as Fishbowl. Our best course of action is to always stick to what works and continue as a follower for our restaurant partners.

The product launch marks Fishbowl’s continued commitment to providing innovative marketing solutions that meet the unique needs of the restaurant industry.

For more information about Fishbowl and its offerings, visit the company’s website at

Media Inquiries: Alex Wereminski ([email protected])

About Fishbowl: Fishbowl is the most powerful marketing and analytics platform for restaurants, with cutting-edge digital marketing tools and cost/profit consulting services designed for the industry. Innovations like Analytics Software and Promotions (2014); Price and Menu Optimization and Competitive Intelligence (2015); Engagement platform, CRM, loyalty and digital data reports (2020), and exciting GRM (2023); Fishbowl continues to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Trusted by over 50,000 restaurants to engage guests and grow revenue, Fishbowl is headquartered in Alexandria, Vawith offices India and international remote workforce.

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