How to use search engines for SEO


A web crawler tool mimics search engine bots. Web visitors are very important for search engine optimization. But lead crawlers are so general that finding them — the list of URLs and the different levels and dimensions of each — can be overwhelming.

For example, a visitor can display (for each page):

  • number of internal links,
  • number of outgoing links,
  • HTTP status code,
  • noindex meta tag or robots.txt directive;
  • size of unlinked text;
  • Number of organic search clicks to the generated page (if the visitor is connected to the search engine or Google Analytics)
  • Download speed.

Visitors can group pages based on any number of filters, such as a URL or a word in a title tag.

There are many quality SEO crawlers, each with a unique focus. They are my favorites. Screaming frog And JetOctopus.

Screaming Frog is a desktop app. It offers a limited free version for sites with 500 pages or less. Otherwise, the cost will be about 200 dollars per year. JetOctopus is browser based. It offers a free trial and costs $160 per month. I use JetOctopus for large sophisticated websites and the free version of Screaming Frog for smaller sites.

Regardless, here are the top six SEO considerations I look for when I’m visiting a site.

Using search engines for SEO

Wrong pages and redirects. The first and main reason to pull the site is to fix all the errors (broken links, missing elements) and directions. Any browser gives you quick access to those errors and directions, allowing you to fix each one.

Many people focus on fixing broken links and ignore redirects, but I recommend fixing both. Internal routers slow down servers and drain link bandwidth.

A Screenshot Of Screaming Frog's 301 Redirects.

Screaming Frog provides a list of all URLs that return a 301 (redirect) status code – permanently moved. Click the image to enlarge.

Pages that cannot be crawled or crawled. The next step is to check for accidental blocking of search engines. Screaming Frog has a single filter for that – pages that can’t be indexed for a variety of reasons, including redirected URLs and pages blocked by the noindex meta tag. JetOctopus has a more in-depth breakdown.

Screenshot Of Jetoctopus&Quot; Page Of &Quot;List Of Index Problems&Quot;

JetOctopus provides a list of pages that cannot be indexed or crawled. Click the image to enlarge.

Orphan and near orphan pages. Orphaned and poorly linked pages are not an SEO problem unless they rank. And then make sure those pages have plenty of internal links to increase your chances of higher rankings. A web browser can display orphaned and nearby orphaned pages. Sort the list of URLs by number of internal backlinks (“Inlinks”).

A Screenshot Of The Screaming Frog &Quot;Links&Quot; Sorted By Number Of Incoming Links.

The Screaming Frog Report is a list of URLs sorted by the least inbound links. Click the image to enlarge.

Duplicate Content. Removing duplicate content prevents splitting of link equity. Visitors can identify pages with similar content as well as similar titles, meta descriptions, and H1 tags.

A Screenshot Of The Jetoctopus Page

JetOctopus identifies pages with duplicate titles, meta descriptions and H1 tags. Click the image to enlarge.

Thin content. Pages with little content won’t hurt your rankings unless they’re extensive. Add meaningful text to thin pages you want to rank or, alternatively, noindex them.

A Screenshot Of The Screaming Frog Report, Sorting Urls By Word Count

Screaming Frog lists the number of words on each page, indicating potential thin content. Click the image to enlarge.

Slow pages. JetOctopus has a pre-built filter to sort (and export) slow pages. The croaking frog and most other reptiles have a similar ability.

A Screenshot Of The Jetoctopus Report On Page Load Speed

The JetOctopus filter classifies URLs at load time. Click the image to enlarge.

Advanced findings

After addressing the six issues mentioned above, focus on:

  • Various articles are missing.
  • Broken external links,
  • Pages with very short title tags (longer tags ensure higher ranking chances)
  • Pages with very few outgoing internal links (to improve visitors’ browsing journey and reduce bounces).
  • Pages with missing H1 and H2 HTML headers;
  • URLs included in sitemaps are not included in internal navigation.

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