How to create a help page


If you’re interested in creating helpful content for your audience (and you should be), consider creating a resource page.

It’s the best way to collect top recommendations for products or services and promote tools and resources you love and use in your business.

And as part of your content strategy, a resource page can add depth and value to your website.

Let’s take a deeper look at what a help page is, why you should create one and how to do it, and help page examples.

What is a property page?

A resource page is a curated page that links to helpful resources, tools, apps, products, services, media, or websites that your audience may find useful.

(You may also know this page as a “Recommended Tools” page, an affiliate link page, or even a brand name “toolbox.”)

The resource page is a one-stop shop for brand-recommended resources, including tools or products that employees use and love in the day-to-day business of the company.

If you’re a solopreneur or freelancer, your resume can be very personal and reflect your expertise. And, if you build a following and audience, your information page will be useful to people who trust your guidance.

There are three ways to access the resource page:

  • Use affiliate links. (This means you and the product company you’re referring have an agreement – you’ll get a small commission if people click your affiliate link and engage with the company.)
  • Link to resources organically (because you love them and otherwise).
  • Include a mix of affiliate and organic links.

Why should you create a help page?

The first and most important reason to create a website helpfulness Reason.

  • A resource page curated by you will help your audience find tools, websites, and resources to help them solve their problems.
  • The resource you create can be personalized with handpicked links that you actually use, enjoy or find valuable – and because your expert opinion matters to your audience, the resources you recommend matter to them.

The second reason to create a resource page is if you participate in affiliate programs and want to increase your income.

Including your links on a specific information page in your top navigation gives you an easy way to reach your readers and engage with them.

But, remember – never create a landing page just to get people to click on your affiliate links.

Instead, create this type of content to help your audience connect with great resources that have helped you on their journey through your niche.

How to create a property page with prices

Anyone can throw together a list of links. To avoid the plague of thin, useless content, follow these steps to create an informative page of real value to your readers.

This should be the first step in creating a utility page.

You simply need to collect a list of links to your favorite, most trusted tools, websites, products, services, etc.

For example, if you’re a professional baker who posts recipes, your profile page might be full of baking tools you trust and use every day.

Sally'S Recipes

Similarly, if you sell content marketing courses, your resource page can include a list of tools you use to make content marketing easier.

(Think SEO tools, content creation tools, your favorite website host, and the content calendar tool you rely on.)

Do not include any resources. Think about what will be most useful to your audience.

Finally, never recommend anything you haven’t actually used or liked. Honesty and openness are essential to maintaining trust between you and your audience.

If you plan to include affiliate links on your information page, include a clear statement that you may earn a commission when your visitors click on those links.

This is not only good practice for ethics and transparency – it is also a requirement The US Federal Trade Commission (FTC)

The FTC considers linking to related sites Without Disclosure of misleading advertising.

Fortunately, disclosure itself doesn’t have to be a big deal. A simple, clear description at the top of your page is enough. Here is a good example Photography website:

Demonstration Example

Discover the daily newspaper search marketers trust.

3. Describe each resource and why you included it

Now we can start improving your resource with useful content.

What makes your page more valuable than the links themselves?

Important statements Explaining why you recommend each product, service, tool, etc., and why they are worth it.

Here’s a good formula for defining the resources on your page:

  • Introduce the product/service/tool/resource and explain what it does.
  • Explain why you use it and trust it.
  • List at least one way it will improve your reader’s life.

Your descriptions don’t have to be long either. You can summarize the above points in one or two sentences. Here’s an example from Smart Passive Income:

Smart Passive Income - Highly Recommended Tools

Finally, this list of recommended tools is even more valuable because SPI explains how and why each tool is reliable and effective.

On the other hand, if you only provide a list of links, you will not understand the value of any of them.

4. Organize and optimize your website

Again, don’t just throw a list of links on one page. Put some effort into organizing and optimizing your resource page so that more visitors can get the most out of it.

Especially in the year Organize your resources into categories and add a heading (H2 or H3) to each.

For example, if you have a list of media that you use to learn more about a topic, you can group the links by media type, such as books, podcasts, videos, blog posts, courses, etc.

This health center, for example, has a resource for employees and their families that includes online fitness resources for exercise.

Health Center Resource Pages

Another option: If you regularly blog about great industry resources, aggregate them into one resource, such as Learn to Code with Me:

Learn To Code With Me - Resources

Yes, you can include your own content on your information page, but be careful – adding too much of your content can seem a bit self-promotional.

Instead, find ways to organically reference or link to your content.

For example, this travel blog includes their in-house tour company as one of the resources under their “Tour Companies” category.

However, the mention isn’t clearly marketable and seems even less so next to other recommendations.

Travel Aids

Another way to include your content on your resource page is to link to related blog posts.

Add these links in the descriptions for each category, for example, “Want to learn more about choosing a travel company? Check out our guide.”

6. Update your website regularly

Next, since your resource page is basically a page full of links, you’ll want to make sure the links work regularly and are valid.

For example, this could be a function you set up as part of your regular website or content audit.

The quickest way to check all URLs on a page for dead links is to use Broken Links.

Finally, make sure your affiliate links are valid and working every time someone is sent to a product through your page.

Once your resource is created, link it to your other content, including blogs and main site pages like your About Us page.

For example, a baking blog might link to a resource page whenever they talk about baking tools. For example, “The right size bowl is essential to create this recipe. Check out my resource page to see the large bowls I use and love.

Basically, any “learn more” opportunity or mention in a blog can link to your property page.

Of course, another good place to include a link to this content is in your main menu. Learn to code with me does this very well – the database is located under the heading “Where to learn” in the menu above.

Help Page At The Top Of The Navy

These are not the only possibilities. Here are some other suggestions for linking to your source page within your other content:

  • Include a link in your site’s footer menu.
  • Create a call-to-action banner or graphic to place strategically in your blog.
  • Add a link to your magnets, ebooks or freebies.
  • Create a permalink for your blog sidebar.
  • Link and promote your resource in social media posts.

Help page is helpful content.

Correction: Help page can be If you create useful content by considering the above steps.

And that’s important because useful content is important to your audience as part of their overall experience with your brand. It’s also important to Google, because the search engine wants to provide content that helps searchers.

As you may recall, the helpful content is:

  • Created by a specific audience.
  • It has signs of trust and loyalty.
  • Includes knowledge from creator(s).
  • It caters to the needs of the audience.

Carefully created, your landing page can add value to your content strategy by educating your audience and strengthening your website. And those are worthy goals.

The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.

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