How HEB is improving its online pharmacy tools.


Dive Brief:

  • HEB has added the ability for adult customers to manage multiple pet and pet pharmacy profiles through a mobile app. Monday post On the Texas Grocery Chain Careers website.
  • The retailer said it plans to eventually let shoppers manage pharmacy lists for more than one adult through the app, but didn’t give a timeline for when it expects to introduce that capability.
  • The update reflects a broader drive by HEB to strengthen in-house technical capabilities as it looks to strengthen its digital presence.

Dive Insight:

While the new capability may be an upgrade, the feature addition is a clear indication that the grocery chain is looking for consumers — and job seekers. To understand that he is technologically savvy.

Adding the ability for HE-B users to manage prescriptions for family members and pets follows the company’s consolidation of its pharmacy and grocery apps and websites. Integrated digital platform. The grocer announced the change earlier this year, which it described as using the same online tool where people can fill prescriptions and order grocery orders for delivery or pickup.

“As we move steadily into the health and wellness space with our primary care clinics and nutrition services, we’re focused on improving our digital pharmacy experience and iterating on the My HEB app and website to maximize the products and resources our customers need. Stay well and take care of their families.” HEB said as it announced its app and website consolidation project.

The grocer added: “This integration is another way we’re working to replicate the in-store shopping experience our customers love.”

In May, HEB announced that it was preparing a Health and safety platform Bringing together medical and pharmacy services, nutritional advice and product merchandising. HEB also said at the time that it was opening a new primary care clinic as part of the grocery chain in Austin, Texas. Growing health care facilities in the state.

The company said in its post that the company will be able to manage multiple pharmacy profiles for buyers within the app, thanks to its wellness engineering team. HEB has included a link to a specific digital. Careers page It shows about 50 positions including a List for a Data engineer Focus on health, pharmacy and nutrition information systems.

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