July 19 (Reuters) – Google is exploring using artificial intelligence tools to write news stories and is in talks with news organizations to use the tools to help journalists, a company spokeswoman said on Wednesday.
A spokeswoman did not name the publishers, but the New York Times. reported Google has held talks with the Washington Post, Wall Street Journal-owner News Corp ( NWSA.O ) and even the New York Times.
These AI tools can help journalists with news stories or different writing strategies, for example, “in a way that increases their work and productivity,” said a Google spokesperson, who is in the “early stages of exploring ideas.”
A spokesperson said: “Simply these tools are not intended to and cannot replace the critical role journalists play in reporting, creating and vetting their articles.
However, some Google executives who saw the footage said it was unsettling, according to the NYT, which said the executives asked not to be identified. The posted AI tool is called Genesis at Google, the NYT said, citing people familiar with the matter.
A News Corp. spokesperson declined to comment on the NYT report or the AI tool, but said, “We have a good relationship with Google and appreciate (Google CEO) Sundar Pichai’s long-term commitment to journalism.”
The NYT and Washington Post did not immediately respond to Reuters requests for comment outside regular business hours.
The news comes days after The Associated Press said it was partnering with Chat GPT-owner OpenAI to help explore the use of generative AI in news, a deal that could be a precedent for similar partnerships between the industries.
Some outlets are using generative AI for their content, but news publications have been slow to adopt the technology due to its tendency to generate factually incorrect information, as well as the challenges of distinguishing between content produced by humans and computer programs.
Reporting by Urvi Duggar and Rishab Jaiswal in Bengaluru; Editing by Savio D’Souza
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