Eventbrite integrates GPT capabilities into the platform to help with the event planning process


Eventbrite, the event management and ticketing website, on Monday announced new GPT-powered tools that can help event creators with the most tedious and time-consuming steps of event planning – event pages, email campaigns and social media advertising. The features will be released this month.

Users can now create an event page on Eventbrite with automatically generated event descriptions and images based on the event’s title, location, and date. It also populates the event type, category, and subcategory, allowing people to easily find events.

If event creators experience writer’s block while writing an email campaign or social media ad, Eventbrite’s new tools generate copy to help market the event more effectively, a company spokesperson told TechCrunch.

The company has introduced other AI-driven devices in the past, e.g Eventbrite EnhancementA marketing platform that uses machine learning to target audiences on social media platforms like Instagram and Facebook. Booster has three tiers – Lite ($15/month), Core ($50/month) and Pro ($100/month.)

Note that the new social media ads copywriting feature is only available to premium subscribers.

Eventbrite hopes that GPT integrations will reduce the time spent by event creators by giving them a starting point to improve and edit a generated copy rather than starting from scratch. The company launched these features as a way to increase engagement, reach a larger audience and drive ticket sales. The tools can be useful for independent hosts who can’t afford outside help from assistants or copywriters.

“Eventbrite’s creators and consumers remain the North Star of business. As we continue to innovate, integrating AI into our platform will help accelerate the business growth of our global community of event entrepreneurs by saving time and helping them reach more attendees faster,” said Julia Hartz, co-founder and CEO, in a statement.

The company plans to build on these newly launched AI-powered tools to further streamline the event hosting experience, an Eventbrite spokesperson added.

Over the years, AI technology has changed the game for event planners, from promotional tools and marketing strategies to chatbots, data analytics, recommendations and more. Even wedding planning platform Joy jumped on the ChatGPT bandwagon this year, launching an OpenAI-powered tool that creates drafts of vows and wedding-focused conversations.

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