July 19 (Reuters) – Apple ( AAPL.O ) is working on artificial intelligence (AI) offerings similar to OpenAI’s ChatGPT and Google Bard, Bloomberg News reported. reported Sending the shares up as much as 2% to a record high on Wednesday.
The iPhone maker has built its own framework known as “AJAX” for creating large-scale language models (LLMs) and is testing a chatbot that some engineers call “Apple GPT,” the report said, citing people familiar with the matter.
The company did not respond to a Reuters request for comment.
Apple has so far held back from any major moves in AI, but avoided mentioning the buzzword at its developer conference in June – unlike other tech giants such as Alphabet ( GOOGL.O ) and Microsoft ( MSFT.O ) that have made bold moves to incorporate the discovery technology.
Shares of Microsoft, Nvidia ( NVDA.O ) and Alphabet fell more than 1 percent after the report.
However, Apple has been subtly pushing advanced AI in some of its products, such as Apple Photos, device text messaging, and the recently launched mixed-reality headset Vision Pro. Still, analysts say the company lags behind its peers in incorporating new technology.
Apple’s core AI product, voice assistant Siri, has also stagnated over the years.
Bloomberg reports that several teams are involved in the latest AI effort, which will be led by John Giannandrea, the company’s head of machine learning and AI, and Craig Federighi, Apple’s senior software engineering executive.
Apple’s new virtual assistant, which summarizes text and responds to questions based on trained data, is being used internally for product prototypes, according to the report. According to staff, this tool replicates Bard, ChatGPT and Bing AI and works as a web app.
Apple doesn’t yet have concrete plans for its upcoming devices, but plans to make a significant AI-related announcement next year, according to the report.
Reporting by Yuvraj Malik in Bengaluru; Editing by Devika Syamnath
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