Adobe Creative Cloud adds AI tools to its video editing software


April 17, 2010 Adobe Inc. ( ADBE.O ) announced plans to introduce new artificial intelligence (AI) features in video editing software used by the film and television industries.

The tools allow video editors to tell the system what to do, such as changing the lighting on footage from noon to sunset or generating background music. The devices will be built on a new system called Adobe Firefly, which the company introduced last month to generate still images and text.

Adobe is riding a wave of interest in generative AI, fueled by applications from Microsoft Corp. ( MSFT.O )-backed OpenAI and Stability AI that let users create novel images with just a few descriptive words. But after Getty Images sued Calm AI for training its AI system and misappropriating Getty’s copyrighted images, legal questions over whether the output of such AI systems can be used in business have piled up.

Adobe, one of the largest software providers for visual and video artists, is promising customers that the release of its Firefly system will put them on a secure legal footing for commercial use.

Adobe’s new video tools allow users to tell the AI ​​system to read a script and automatically generate a storyboard for the finished episode, even recommending some footage for a rough cut of the story. For the advertising industry, the system includes features that can generate footage and different music and scenes to show the ad in different countries.

“With one button, we can generate 1,000 identical videos locally,” Ivo Manolov, vice president of Adobe Digital and Video Audio Enterprise Providers, told Reuters in an interview.

Adobe is testing the system now and plans to release video tools this year.

Reporting by Stephen Nellis in San Francisco; Editing by Diane Craft

Our standards: The Thomson Reuters Trust Principles.

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