16 free tools for 2023


Marketers always want to push the envelope, but often get caught up in budget issues. In the year 2023 63% Marketers are looking to be more creative, but budget cuts and risk-averse strategies are holding them back.

Today, we’re sharing 16 free martech tools to help you get ahead without breaking the bank.

1. Free Social Media Marketing Tool: Case

One of the best martech tools that can be the biggest time-saving technique for social media marketing is scheduling posts for your social pages in advance. You can summarize your social media marketing activity by identifying and writing your posts at once and distributing them over the next day or week. The lifetime free plan with Buffer allows you to connect to each network (eg, one from Facebook, another from Twitter, etc.) and schedule 10 posts for each network in advance.

2. Free SEO tool: Yoast

Yost offers many resources for SEO amateurs and experts alike, but the free WordPress SEO plugin is where it really shines. Yoast SEO evaluates your content. If you find “green” for the relevant keyword, you’re more likely to rank. The plugin analyzes your website content for variables. They cover transparency, content duplication, image alt tags, H tags, title tags, as well as meta descriptions in the free version.

3. Free email design tool: Sendinblue

Sendinblue’s free email marketing facility lets you create attractive emails using drag-and-drop templates. In addition to ensuring that your emails are available, it also allows you to monitor and track performance. You can A/B test headlines and email content; You can also segment your list so that the right people get the right information. The free version of Sendinblue includes access to 300 emails per day, an unlimited subscriber list, and basic email tools such as a drag-and-drop email editor.

4. Free workflow automation tool: IFTTT

IFTTT is a trigger that generates logic-based activities. For example, if you want to save time posting materials on your social channels, you can create a rule that automatically sends a social post to Facebook, Linkedin, and Twitter every time you publish an Instagram post. The free-perpetual plan gives marketers access to a limited number of automations, but they can run an unlimited number.

5. Free marketing analysis tool: Google Data Studio

Here’s another category where there aren’t many free tools. Fortunately, Google Data Studio offers a lifetime free version — without a free trial clause and no contract expiration — but you have to set everything up yourself. They also connect to a number of free and paid digital channel links.

6. Free copywriting and editing tool: Hemmingway

This completely free platform helps you write content that “makes sure your readers engage with your subject matter, not just your language.” A self-described “spell checker, but with style,” these martech tools are free to use and can easily improve blog, email, and website content. It is very helpful and even supports H tag format for SEO.

7. Free Website Lead Generation Tool: HubSpot Marketing Free

As a free pop-up application, HubSpot Marketing Free allows marketers to effortlessly generate email leads through their website. This pop-up widget instantly collects email addresses from the website and provides key data points such as employer and pages visited. And if you’re curious about which sites convert faster than others, it can help you with that, too.

8. Free screen recording tool: Loom

Do you frequently write tutorial posts on web applications? Or are you struggling to explain complex topics? Loom makes creating screen capture videos super easy. It is an integrated platform for capturing screen streams, audio and camera video. Also, it hosts videos on its own — without the need for you to visit YouTube. iOS software makes it easy to capture mobile experiences, but editing capabilities are modest at best.

9. Free Marketing Calendar App: Airborne

Airtable is a hybrid of Excel and low-code application development, making it easy to customize your marketing calendar to suit your business needs. It allows attachments and tasks powered by database databases such as workbooks, as well as configurable display settings (up to 2 GB per database). It can be shared with one click (free for up to five people), and formatting and filtering are all very easy. The ability to create great apps like a schedule with an integrated Gantt chart is truly a game changer.

10. Free Help for Customer Journey Mapping: Make My Persona by HubSpot

HubSpot has developed a free app that facilitates people creation in seven easy steps. It only takes a few minutes to create a professional-looking graphic that you can download or export. You can also add your own components if you think it is not comprehensive. Conversely, you can change the color scheme to reflect your brand identity before sharing the document with the client or team.

11. Free Tools for Social Media Marketing: Influencer Marketplace Hashtag Generators

Hashtags are essential to social media marketing strategies. It used to be more associated with Twitter, but now it has also expanded to Instagram and TikTok. You can increase the reach and engagement of your videos with appropriate hashtags. To generate relevant hashtags, you can use Instagram and TikTok’s Influencer Marketing Hub hashtag generator tools, which are great matching tools. Just upload your file and hashtags will be generated automatically.

12. Free tool for customer data management: Twilio section

Class allows you to customize each encounter, making it a particularly good solution for email marketing. You can use it to customize your emails, for example by making recommendations based on user activity. The option to build targeted cart abandonment campaigns is an additional useful tool. It’s free with 400+ integrations for 1,000 monthly visitors and two data sources.

13. Free website audit tool: Siteliner

The principle of Siteliner is straightforward. Enter your website URL and the tool will identify internal duplicate content and broken links. It’s an important, if tedious, task, as these errors can have a detrimental effect on both the website’s quality and search engine rankings. If your website has a broken internal link, it suggests that you simply update it to improve the user experience and meet search engine requirements.

14. Free Email Personalization Tool: Gmass

Simple and easy to use if you like martech tools — Gmass is a free email automation tool for up to 50 recipients per day. To get started, all that’s required is a Gmail account with a spreadsheet of email addresses. Glass is a Gmail plugin that uses Google Sheets to extract your contact information. This means that it is extremely popular among Google fans. Gmass automatically personalizes each email when you enter a name and/or any other information into the spreadsheet.

15. Free Customer Relationship Management (CRM): SuiteCRM

SuiteCRM is free, open source software for sales, support, services and marketing. It offers short learning and fast loading times. A real-time dashboard syncs incoming data to provide instant insights into active project status, funnel analysis and revenue/expenses. You also have the opportunity to personalize content and gain access to a wide range of add-ons available online.

16. Free Brick-and-Mortar Marketing Help: Google My Business

If you want to add foot traffic to your brick-and-mortar store, you should have a verified and updated Google Business Profile listing. It’s also a great way to promote employer branding and increase the credibility and loyalty of small B2B companies. Google Business Profiles make your business more visible on Google Maps and other Google services. It can also encourage them to explore your offerings and even become customers.


Whether you’re a startup with a limited marketing budget or simply looking to tighten your wallet amid inflation, these free martech tools should be on your radar. They’re part of every company’s marketing technology stack, and over time, you can scale to core features as your needs and budgets grow.

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